Pinterest is one of the most powerful platforms for driving traffic, engagement, and sales, especially for e-commerce, bloggers, and content creators. With over 465 million monthly active users. Pinterest can be the best platform for many creators if they can use Pinterest with its full potential.
In 2025, Pinterest’s algorithm and user behavior continue to evolve, making it very important to adapt proven strategy so that it will help you in brand recognition. Here are 10 proven Pinterest marketing strategies to help your brand stand out and grow this year.
Optimize Your Pinterest Profile for Search
Your Pinterest profile is your brand representative. So to enhance your visibility, you have to follow all the steps very carefully.
- Use a business account – (Not personal) as personal account does not allow you to check ads and your profile analytics.
- Choose a keyword-rich username – Choosing a rich keyword will help you be more visible in Pinterest search display.
- Write a clear, SEO-friendly bio – explaining about you or your brand and about your service so that the audience can get a clear idea about you.
- Enable rich pins – to display extra info like pricing and availability.
- Verify your website – on Pinterest and build trust with your audience. Your website will give your audience the proof of authenticity
Pro Tip: Link to your website and other social media in your profile.
2) Create High-Quality, SEO-Optimized Pins
Pinterest is a visual search engine, so SEO matters just as much as design.
- Use vertical pins (2:3 or 1000x1500px for best engagement).
- Add bold, readable text overlays with keywords.
- Write keyword-rich pin titles & descriptions, this well help you the Pinterest algorithm as well as your audience to know more about your pins and deliver them a accurate result
- Include alt text on all your images so that your photo pins intention should be clear to the audience and Pinterest algorithm.
3. Leverage Pinterest SEO with Keyword Research
Pinterest users search for ideas, so ranking for the right keywords is crucial.
- Use Pinterest’s search bar for keyword suggestions. Type anything related to your field the suggestion that will be displayed is your keyword.
- Analyze competitors’ top-performing pins for keyword ideas.
- Mix high-volume and long-tail keywords (e.g., “small bedroom decor” + “small bedroom decor for renters”).
- Keep updating old pins with fresh new keywords to revive traffic.
Tool Suggestion: Try Pinterest Trends, Keysearch, or SEMrush for keyword research.
4. Post Consistently & Use Pinterest Scheduling
Pinterest rewards fresh, unique, and consistent posts.
- Aim for at least 5-10 unique pins per day it should be a mixture of your old modified pins as well as new pin
- Use scheduling tools like Tailwind, Later, or Pinterest’s native scheduler.
- Repin evergreen content to keep it circulating. Your evergreen content will be the center of attraction for your new audience.
Pro Tip: Test different posting times—Pinterest traffic often peaks 8-11 PM and weekends.
5. Use Pinterest Video Pins (Idea Pins & Standard Videos)
Video content is visually appealing, and it dominates Pinterest in 2025.
- Create Story-like content: Example tutorials, behind-the-scenes, and trends.
- Standard Video Pins: Best for tutorials, product demos, and testimonials.
- Add captions & keywords because 85% of Pinterest users watch the video on mute.
- Example: A fashion brand could post a “5 Winter Outfit Ideas” video pin.
6. Join & Create Niche Group Boards
Join or create a board of your niche. This will help you expose your pins to a larger audience.
- Find active group boards in your niche (search “[niche] group board” on Pinterest).
- Collaborate with pinners in your industry.
- Create your own group board and invite contributors.
Warning: Avoid spammy or inactive boards—focus on quality over quantity.
7. Run Pinterest Ads for Faster Growth
If you have a decent budget, running ads can give you quick visibility if used strategically.
- Try to test different ad formats (carousel, video, shopping ads).
- Focus on targeting high-intent keywords (e.g., “best running shoes for women”).
- Retarget website visitors with Pinterest Tag.
- Monitor ad performance in Pinterest Analytics.
8. Optimize for Pinterest Shopping & Product Pins
If you sell products, Pinterest Shopping is a must.
- Set up a Pinterest Shop (requires a product catalog).
- Use Product Pins with real-time pricing & availability.
- Tag products in Idea Pins for direct shopping.
Pro Tip: Run seasonal promotions (e.g., “Summer Sale”) to boost conversions.
9. Repurpose Blog & Social Content for Pinterest
- Transform blog entries into infographic format or design them as sequential tutorial-style pins.
- Repurpose videos from Instagram Reels or TikTok into video content for Pinterest.
- Design several distinct pins for a single blog post (A/B test).
For instance, a fitness blog could turn a “30-Day Workout Plan” into a carousel pin.
10. Track Performance & Adjust Your Strategy
Pinterest Analytics helps refine your approach.
- Monitor top-performing pins (save & replicate what works).
- Check traffic sources (see which pins drive website clicks).
- Adjust keywords & designs based on engagement.
Key Metrics to Watch:
✔ Impressions (visibility)
✔ Saves & Clicks (engagement)
✔ Outbound Traffic (website visits)
Final Thoughts
Pinterest is a long-game platform—consistent effort leads to compounding traffic over time. By combining SEO, engaging visuals, video content, and ads, your brand can dominate Pinterest in 2025. Make sure to be unique with your content; make content that users have not seen, and upscale your Pinterest game. Track your performance regularly to check which strategy work and which doesn’t work.
Which strategy will you try first? Let us know in the comments!
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